Let me be the first to admit: I can't believe I'm writing about the stylish offerings from JC Penney because, truthfully, the store never had many products that appealed to me. Sure, I remember loving to study each page of their huge paper catalog as a kid, but that was a long time ago.
Yet, with a new visionary leader in Ron Johnson, the once-ugly duckling of a brand has emerged this spring like a swan. Only a few days into the spring, this season's goods are colorful, exciting, and attention-grabbing. We should take a look at them, no?
JC Penney was kind of like Rachel Leigh Cook in "She's All That"--desperately in need of a makeover to appeal to a new crowd. With the help a fresh perspective, the store is showing off a brand new look that has everyone talking...even if Freddie Prinze, Jr. isn't involved.
New CEO Ron Johnson, the man formerly behind the retail operations at Apple and Target, has re-imagined the 100+ year old brand and embraced high-end designers (like Jonathan Adler, Michael Graves, Duro Olowu and Pantone) at the traditional Penney's price point. A quick search on the website yielded surprisingly chic items that I'd love to see more of:
Color me impressed. Those are at least 20 reasons to give JC Penney another look.
Have any of you stepped into a JC Penney lately?
Do you think you'll be more likely to check out JCP with its fresh, revived approach?